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Dr. Loni Crumb is a Licensed Clinical Mental Health Counselor and CEO of Carolina Cares

Counseling & Consulting, PLLC. As an Associate Professor in the Counselor Education Program

at East Carolina University, Dr. Crumb regularly practices thought leadership and wellness



Dr. Crumb has authored over 80 scholarly publications and professional presentations

related to counseling and wellness, and personal and professional development. She couples her

knowledge with her talent and visionary spirit.


As a native of eastern North Carolina, she’s passionate about rural communities and her interests include behavioral and mental health,workforce development, P-16 rural education, and social justice and multicultural training. She received the Professional Writing and Research Award from North Carolina Counseling Association in 2018 and was a recipient of the Profiles of Diversity Award, recognized for her commitment to issues of diversity, equity, and social justice in her life and work. Her rural North Carolina roots require her to be resourceful on behalf of the communities in which she works.


Assuch, she has secured funding exceeding 14 million dollars in support of her research and

service projects. Dr. Crumb received her Ph.D. in Counseling and Student Personnel Services

from the University of Georgia, M.A. in Education and Community Counseling from Clark

Atlanta University, and B.A. in Psychology from North Carolina State University.


Spencer Foundation


The Law Office of Ashanti Lilley, LLC

 Power of U

NC Rural Center

North Carolina Office of Recovery and Resilience

 Eastern Area Health Education Center

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