Dr. Loni Crumb is a Licensed Clinical Mental Health Counselor and CEO of Carolina Cares
Counseling & Consulting, PLLC. As an Associate Professor in the Counselor Education Program
at East Carolina University, Dr. Crumb regularly practices thought leadership and wellness
advocacy. Dr. Crumb has authored over 80 scholarly publications and professional presentations
related to counseling and wellness, and personal and professional development. She couples her
knowledge with her talent and visionary spirit. As a native of eastern North Carolina, she’s
passionate about rural communities and her interests include behavioral and mental health,
workforce development, P-16 rural education, and social justice and multicultural training.