Dr. Loni Crumb is a Licensed Clinical Mental Health Counselor and CEO of Carolina Cares

Counseling & Consulting, PLLC. As an Associate Professor in the Counselor Education Program

at East Carolina University, Dr. Crumb regularly practices thought leadership and wellness

advocacy. Dr. Crumb has authored over 80 scholarly publications and professional presentations

related to counseling and wellness, and personal and professional development. She couples her

knowledge with her talent and visionary spirit. As a native of eastern North Carolina, she’s

passionate about rural communities and her interests include behavioral and mental health,

workforce development, P-16 rural education, and social justice and multicultural training.